What if you invested $1000 in Amazon on Jan 1, 2020?
Explore hypothetical investment results for stocks, ETFs, and more. See real historical data and share your discoveries.
Historical Annual Returns
Over the past 20 years, Amazon.com, Inc. has delivered an average annual return of 35.8%. The stock peaked in 2009 with a massive +147.5% gain, while investors faced a downturn in 2022 (-50.7%). Overall, the stock finished in the green 15 times out of 20 years.
Avg Return
+35.8%
Win Rate
75%
15W - 5L
Best
+147.5%
2009
Worst
-50.7%
2022
Performance Consistency
About Amazon.com, Inc.
Visit Website ↗Amazon.com, Inc. is a global technology leader that has transformed from an online bookstore into the world's largest e-commerce marketplace and a dominant force in cloud computing, digital streaming, and artificial intelligence. The company operates through a diverse ecosystem that includes its massive retail platform, Amazon Web Services (AWS), digital content production via Amazon Studios, and physical retail through subsidiaries like Whole Foods Market. Amazon is recognized for its customer-centric business model and its 'Day 1' philosophy of continuous innovation.
Key Business Segments
North America
Focuses on retail sales of consumer products, advertising, and subscription services (like Amazon Prime) through North America-focused online and physical stores.
International
Operates the company's retail business for consumer products, advertising, and subscriptions for internationally focused online stores across Europe, Asia, and other global regions.
Amazon Web Services (AWS)
The world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services including compute, storage, databases, analytics, machine learning, and AI to startups, enterprises, and government agencies.
Key Innovations
- ✓1-Click Ordering technology
- ✓Amazon Prime (subscription-based loyalty and logistics program)
- ✓Amazon Web Services (AWS) cloud infrastructure
- ✓Kindle E-readers and E-ink display technology
- ✓Alexa and Echo voice-activated AI ecosystem
- ✓Fulfillment by Amazon (FBA) logistics network
- ✓Just Walk Out technology (cashierless physical retail)
- ✓Prime Air (drone delivery initiatives)
Historical Milestones
Founded by Jeff Bezos in a garage in Bellevue, Washington, originally named Cadabra, Inc.
Amazon.com website officially goes live, selling its first book.
Initial Public Offering (IPO) on NASDAQ at $18.00 per share.
Expands product categories beyond books to include music and video.
Launches Amazon Web Services (AWS), initially as a suite of tools for developers.
Launches Amazon Prime, offering free two-day shipping for a flat annual fee.
Introduces the first Amazon Kindle, selling out in less than six hours.
Introduces the Amazon Echo and the Alexa virtual assistant.
Acquires Whole Foods Market for $13.7 billion, marking a major entry into physical grocery retail.
Founder Jeff Bezos steps down as CEO, succeeded by Andy Jassy.