What if you invested $1000 in Apple on Jan 1, 2020?
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Historical Annual Returns
Over the past 20 years, Apple Inc. has delivered an average annual return of 35.4%. The stock peaked in 2007 with a massive +136.4% gain, while investors faced a downturn in 2008 (-56.2%). Overall, the stock finished in the green 16 times out of 20 years.
Avg Return
+35.4%
Win Rate
80%
16W - 4L
Best
+136.4%
2007
Worst
-56.2%
2008
Performance Consistency
About Apple Inc.
Visit Website ↗Apple Inc. is a global leader in consumer electronics, software, and online services. Founded in a garage by Steve Jobs, Steve Wozniak, and Ronald Wayne, the company has evolved into one of the world's most valuable and influential brands. Apple designs, manufactures, and markets a broad range of high-end consumer technology products, including the iPhone, iPad, Mac, and Apple Watch. Beyond hardware, the company has built a massive digital ecosystem through its Services segment, which includes the App Store, Apple Music, iCloud, and Apple Pay. In recent years, Apple has significantly vertically integrated its supply chain by developing its own custom silicon (M-series and A-series chips) and has expanded into spatial computing with the Vision Pro platform.
Key Business Segments
iPhone
The company's primary hardware driver, consisting of its line of smartphones based on the iOS operating system.
Mac
Personal computers based on the macOS operating system, including the MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio, now powered by Apple Silicon.
iPad
Multi-purpose tablets based on the iPadOS operating system, spanning from the iPad mini to the high-performance iPad Pro.
Wearables, Home and Accessories
Includes the Apple Watch, AirPods, HomePod, Apple TV, and various accessories like Beats products and AirTags.
Services
Includes advertising, AppleCare, cloud services (iCloud), digital content (App Store, Music, TV+, News+, Arcade), and payment services (Apple Pay, Apple Card).
Key Innovations
- ✓Graphical User Interface (GUI) popularized by the Macintosh
- ✓Multi-touch technology and the modern smartphone interface
- ✓Apple Silicon (A-series and M-series SoC architecture)
- ✓FaceID and TouchID biometric security systems
- ✓Retina Display high-density screen technology
- ✓MagSafe charging and accessory ecosystem
- ✓Spatial Computing (VisionOS) for mixed-reality environments
Historical Milestones
Apple Computer, Inc. is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne.
Launch of the Macintosh, the first mass-market personal computer featuring a mouse and GUI.
Steve Jobs returns to the company following the acquisition of NeXT; Apple launches the 'Think Different' campaign.
Introduction of the iPod and the opening of the first Apple Retail stores.
The iPhone is unveiled, revolutionizing the mobile industry; company name changes to Apple Inc.
The iPad is launched, creating a new category of mobile tablet computing.
Tim Cook assumes the role of CEO; passing of co-founder Steve Jobs.
Apple becomes the first publicly traded U.S. company to reach a $1 trillion market capitalization.
Official launch of the Apple Vision Pro, marking the company's entry into the spatial computing era.