What if you invested $1000 in DIS on Jan 1, 2020?
Explore hypothetical investment results for stocks, ETFs, and more. See real historical data and share your discoveries.
Historical Annual Returns
Over the past 20 years, The Walt Disney Company has delivered an average annual return of 11.1%. The stock peaked in 2013 with a massive +51.4% gain, while investors faced a downturn in 2022 (-44.6%). Overall, the stock finished in the green 15 times out of 20 years.
Avg Return
+11.1%
Win Rate
75%
15W - 5L
Best
+51.4%
2013
Worst
-44.6%
2022
Performance Consistency
About The Walt Disney Company
Visit Website ↗The Walt Disney Company is a premier global entertainment and media enterprise that operates through three primary business segments: Entertainment, Sports, and Experiences. Known for its iconic storytelling, Disney manages a portfolio of world-class brands including Pixar, Marvel, Lucasfilm, 20th Century Studios, and ABC. The company is a leader in the 'streaming wars' with its Disney+ and Hulu platforms and maintains a dominant global presence in the theme park and cruise industry. Under the leadership of CEO Bob Iger, Disney is currently focused on an enterprise-wide transformation emphasizing streaming profitability, creative excellence, and the integration of advanced technologies like AI and spatial computing into its storytelling ecosystem.
Key Business Segments
Disney Entertainment
This segment encompasses the company's global film and episodic television content production and distribution. It includes Linear Networks (ABC, Disney Channel, FX, National Geographic), Direct-to-Consumer streaming services (Disney+, Hulu), and Content Sales/Licensing (theatrical distribution and home entertainment).
ESPN (Sports)
Focused exclusively on sports media, this segment includes the ESPN television networks, the ESPN+ streaming service, and domestic and international sports programming rights. It serves as Disney's central hub for live sports broadcasting and sports-related digital content.
Disney Experiences
Formerly Parks, Experiences and Products, this segment operates Disney's world-renowned theme parks and resorts in Florida, California, Paris, Hong Kong, and Shanghai. It also includes the Disney Cruise Line, Disney Vacation Club, and the licensing of Disney intellectual property for consumer products, toys, and publishing.
Key Innovations
- ✓Steamboat Willie: First cartoon with fully synchronized sound (1928).
- ✓Multiplane Camera: Innovative camera system that created a sense of three-dimensional depth in 2D animation.
- ✓Snow White and the Seven Dwarfs: The first full-length, cel-animated feature film in history (1937).
- ✓Audio-Animatronics: Groundbreaking mechanical robotics used in theme park attractions like 'Great Moments with Mr. Lincoln'.
- ✓Circle-Vision 360°: A film technique using nine cameras to create a seamless 360-degree theater experience.
- ✓Stuntronics: Advanced autonomous robotic actors capable of performing complex aerial stunts in theme parks.
- ✓OpenAI Partnership (2025): Historic deal licensing 200+ characters for AI-generated video and image experiments via Sora and ChatGPT.
Historical Milestones
Walt and Roy Disney found the Disney Brothers Cartoon Studio in Hollywood.
Disneyland Park opens in Anaheim, California, marking the birth of the modern theme park industry.
Walt Disney World Resort opens in Orlando, Florida.
Acquires Capital Cities/ABC for $19 billion, gaining control of ESPN.
Acquires Pixar Animation Studios for $7.4 billion.
Acquires Marvel Entertainment for $4 billion, bringing the MCU into the Disney portfolio.
Acquires Lucasfilm for $4.05 billion, obtaining the rights to the Star Wars and Indiana Jones franchises.
Acquires 21st Century Fox for $71.3 billion and launches the Disney+ streaming service.
Introduces 'Disney+ on Apple Vision Pro,' marking a major entry into spatial computing and immersive media.
Surpasses $200 billion in total assets and announces a historic character-licensing deal with OpenAI.