What if you invested $1000 in NKE on Jan 1, 2020?
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Historical Annual Returns
Over the past 20 years, NIKE, Inc. has delivered an average annual return of 13.5%. The stock peaked in 2013 with a massive +53.8% gain, while investors faced a downturn in 2022 (-28.2%). Overall, the stock finished in the green 14 times out of 20 years.
Avg Return
+13.5%
Win Rate
70%
14W - 6L
Best
+53.8%
2013
Worst
-28.2%
2022
Performance Consistency
About NIKE, Inc.
Visit Website ↗NIKE, Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Originally founded as Blue Ribbon Sports, the company has evolved into a global icon synonymous with athletic excellence and innovation. As of 2026, Nike is executing its 'Win Now' strategic turnaround under the leadership of CEO Elliott Hill, focusing on a 'Sport Offense' that reunites innovation, design, and product teams to accelerate performance-driven growth. The company operates a multi-brand portfolio including the core Nike Brand, Jordan Brand, and Converse, while maintaining a robust direct-to-consumer (DTC) digital ecosystem and a revitalized global wholesale partner network.
Key Business Segments
North America
The company's largest market, focused on high-performance running, basketball (Jordan Brand), and lifestyle products. Includes the Nike World Headquarters and significant digital and retail operations across the US and Canada.
Europe, Middle East & Africa (EMEA)
A diverse geographic segment with a strong emphasis on global football (soccer), running, and heritage sportswear. Headquarters for this region are located in Hilversum, Netherlands.
Greater China
A critical growth engine and manufacturing hub. This segment tailors products to local consumer trends in basketball and 'sport-style,' managed from regional headquarters in Shanghai.
Asia Pacific & Latin America (APLA)
Encompasses emerging markets with a focus on diversifying supply chains and expanding the reach of the Nike Brand through localized digital platforms and retail partners.
Converse
A wholly-owned subsidiary that designs, distributes, and licenses casual footwear, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.
Key Innovations
- ✓Waffle Sole: The original traction innovation inspired by a kitchen waffle iron.
- ✓Nike Air: Pressurized gas inside a flexible bag providing lightweight cushioning without compromising structure.
- ✓Dri-FIT: High-performance, microfiber, polyester fabric that moves sweat away from the body.
- ✓Flyknit: A digital stitching process that creates a lightweight, form-fitting, and virtually seamless upper.
- ✓Aero-FIT (2026): Pinnacle cooling technology offering double the airflow of legacy apparel, debuting at the 2026 FIFA World Cup.
- ✓Project Amplify: The world's first powered-footwear system designed to augment natural movement for everyday athletes.
- ✓Nike Mind: Neuroscience-based footwear (Mind 001/002) designed to help athletes center their focus pre- and post-competition.
- ✓ReactX Foam: A sustainable, high-energy return foam that significantly reduces the carbon footprint compared to standard React foam.
Historical Milestones
Founded as Blue Ribbon Sports (BRS) by Phil Knight and Bill Bowerman as a distributor for Japanese shoemaker Onitsuka Tiger.
Officially rebranded as NIKE, Inc.; the iconic 'Swoosh' logo is designed by Carolyn Davidson for $35.
Completed its Initial Public Offering (IPO) on the New York Stock Exchange.
Signed Michael Jordan, leading to the creation of the Air Jordan line and transforming athlete endorsements forever.
Launched the 'Just Do It' advertising campaign, which became one of the most successful brand slogans in history.
Acquired Converse Inc. for $305 million, expanding its reach into casual and lifestyle footwear.
Acquired RTFKT, a digital fashion and collectible startup, to accelerate Nike's entry into the metaverse and digital goods.
Elliott Hill appointed as President and CEO to lead a strategic reset and refocus on athletic performance innovation.
Launched the 'Nike Sport Offense' organizational structure and debuted the first neuroscience-based footwear line.