What if you invested $1000 in HOG on Jan 1, 2020?
Explore hypothetical investment results for stocks, ETFs, and more. See real historical data and share your discoveries.
Historical Annual Returns
Over the past 20 years, Harley-Davidson Inc. has delivered an average annual return of 2.0%. The stock peaked in 2013 with a massive +40.5% gain, while investors faced a downturn in 2008 (-61.1%). Overall, the stock finished in the green 11 times out of 20 years.
Avg Return
+2.0%
Win Rate
55%
11W - 9L
Best
+40.5%
2013
Worst
-61.1%
2008
Performance Consistency
About Harley-Davidson Inc.
Visit Website ↗Harley-Davidson Inc. is an American manufacturer of motorcycles and related products. The company designs, manufactures, and sells heavyweight cruiser and touring motorcycles, as well as a complete line of motorcycle parts, accessories, general merchandise, riding gear, and apparel. Harley-Davidson also provides financial services through Harley-Davidson Financial Services. The brand is iconic globally, known for its distinctive styling, sound, and culture.
Key Business Segments
Motorcycles and Related Products
Designs, manufactures, and sells a range of motorcycles, parts, accessories, and general merchandise.
Financial Services
Provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.
Key Innovations
- ✓Pioneered the American V-twin cruiser motorcycle, creating a distinctive style and riding experience that has defined a genre.
- ✓Cultivated a strong brand loyalty and rider community, extending beyond just motorcycles to a lifestyle and cultural phenomenon.
Historical Milestones
William S. Harley and Arthur Davidson found Harley-Davidson Motor Company.
Introduces the first V-twin engine.
Goes public on the American Stock Exchange.
A group of 13 investors, led by Willie G. Davidson, buys Harley-Davidson from AMF Inc.