What if you invested $1000 in EL on Jan 1, 2020?
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Historical Annual Returns
Over the past 20 years, The Estée Lauder Companies Inc. has delivered an average annual return of 16.7%. The stock peaked in 2010 with a massive +67.9% gain, while investors faced a downturn in 2024 (-47.3%). Overall, the stock finished in the green 15 times out of 20 years.
Avg Return
+16.7%
Win Rate
75%
15W - 5L
Best
+67.9%
2010
Worst
-47.3%
2024
Performance Consistency
About The Estée Lauder Companies Inc.
Visit Website ↗The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names such as Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M·A·C, Bobbi Brown, Tommy Hilfiger, La Mer, Jo Malone London, Aveda, and Tom Ford Beauty. The company's diverse portfolio caters to a wide range of consumers and price points.
Key Business Segments
Skin Care
Includes a wide range of facial and body care products, cleansers, moisturizers, serums, and sunscreens.
Makeup
Offers foundations, powders, eyeshadows, mascaras, lipsticks, and other cosmetic products.
Fragrance
Comprises colognes, perfumes, and other scented products for both men and women.
Hair Care
Includes shampoos, conditioners, styling products, and treatments.
Key Innovations
- ✓Pioneered the development of prestige beauty brands, focusing on high-quality ingredients, scientific research, and luxurious product experiences.
- ✓Early adopter of global expansion strategies, building a strong international presence and distribution network.
Historical Milestones
Estée Lauder and her husband, Joseph Lauder, found The Estée Lauder Companies.
Opens its first international account in Harrods, London, beginning its global expansion.
Launches Clinique, the first dermatologist-developed, allergy tested, 100% fragrance free line of cosmetics.
Goes public on the New York Stock Exchange.