What if you invested $1000 in DG on Jan 1, 2020?
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Historical Annual Returns
Over the past 17 years, Dollar General Corporation has delivered an average annual return of 15.9%. The stock peaked in 2025 with a massive +80.1% gain, while investors faced a downturn in 2024 (-44.9%). Overall, the stock finished in the green 14 times out of 17 years.
Avg Return
+15.9%
Win Rate
82%
14W - 3L
Best
+80.1%
2025
Worst
-44.9%
2024
Performance Consistency
About Dollar General Corporation
Visit Website ↗Dollar General Corporation is an American chain of discount stores recognized for offering affordable everyday essentials in convenient locations. The company primarily serves rural and underserved communities, providing household essentials, groceries, cleaning supplies, health and beauty aids, and general merchandise.
Key Business Segments
Consumables
Includes paper and cleaning products, packaged foods, perishables, snacks, health and beauty products, and pet supplies.
Seasonal
Includes decorations, party supplies, greeting cards, and other seasonal items.
Home Products
Includes kitchenware, small appliances, and other home goods.
Apparel
Includes basic clothing, socks, and underwear.
Key Innovations
- ✓Pioneered the 'dollar store' retail model, offering a wide range of products at accessible price points.
- ✓Strategic focus on serving rural and underserved communities, providing essential goods in convenient locations.
Historical Milestones
James Luther (J.L.) Turner and his son, Cal Turner Sr., found J.L. Turner and Son, a wholesale dry goods business.
The first Dollar General store opens, pioneering the retail 'dollar store' model.
Dollar General Corporation goes public on the New York Stock Exchange.
The company moves its headquarters to Goodlettsville, Tennessee.