What if you invested $1000 in CLX on Jan 1, 2020?
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Historical Annual Returns
Over the past 20 years, The Clorox Company has delivered an average annual return of 7.6%. The stock peaked in 2020 with a massive +35.3% gain, while investors faced a downturn in 2025 (-36.0%). Overall, the stock finished in the green 15 times out of 20 years.
Avg Return
+7.6%
Win Rate
75%
15W - 5L
Best
+35.3%
2020
Worst
-36.0%
2025
Performance Consistency
About The Clorox Company
Visit Website ↗The Clorox Company is an American multinational manufacturer and marketer of consumer and professional products. The company's diverse portfolio includes cleaning supplies, bags and wraps, foods, personal care items, water filtration products, grilling products, and pet care supplies.
Key Business Segments
Health and Wellness
Includes cleaning, disinfecting, and personal care products under brands like Clorox, Pine-Sol, and Burt's Bees.
Household
Includes bags, wraps, and charcoal products under brands like Glad and Kingsford.
Lifestyle
Includes food products like Hidden Valley dressings, and water filtration products under the Brita brand (in the Americas).
International
Includes various company products sold outside the United States.
Key Innovations
- ✓Invented the first modern liquid bleach, Clorox, revolutionizing household cleaning and sanitation.
- ✓Successfully diversified its product portfolio through strategic acquisitions and internal development, creating a wide range of leading consumer brands.
Historical Milestones
The Clorox Company is founded as The Electro-Alkaline Company.
Reincorporated as Clorox Chemical Corporation.
Clorox regains its independence after being divested by Procter & Gamble due to antitrust concerns.
Introduces Clorox 2 all-fabric bleach, expanding its product line.