What if you invested $1000 in BKNG on Jan 1, 2020?
Explore hypothetical investment results for stocks, ETFs, and more. See real historical data and share your discoveries.
Historical Annual Returns
Over the past 20 years, Booking Holdings Inc. has delivered an average annual return of 39.6%. The stock peaked in 2009 with a massive +184.1% gain, while investors faced a downturn in 2008 (-36.1%). Overall, the stock finished in the green 16 times out of 20 years.
Avg Return
+39.6%
Win Rate
80%
16W - 4L
Best
+184.1%
2009
Worst
-36.1%
2008
Performance Consistency
About Booking Holdings Inc.
Visit Website ↗Booking Holdings Inc. is a leading global provider of online travel and related services. The company connects consumers and local partners across more than 220 countries and territories through its portfolio of well-known brands.
Key Business Segments
Booking.com
Offers online accommodation reservations for properties worldwide.
Priceline.com
Provides online travel reservation services for hotels, flights, rental cars, and vacation packages.
Agoda
Focuses on online accommodation, flight, and ground transportation reservations, primarily in Asia-Pacific markets.
KAYAK
An online metasearch service that allows users to compare travel itineraries and prices.
Rentalcars.com
Specializes in global car rentals.
OpenTable
A platform for online restaurant reservations and management services for restaurants.
Key Innovations
- ✓Pioneered the 'Name Your Own Price' bidding model for travel services.
- ✓Developed a high-margin agency model for online travel, significantly impacting the industry.
Historical Milestones
Booking Holdings is launched as Priceline.com Inc.
The company goes public with an initial public offering (IPO).
Priceline.com acquires Booking.com, a pivotal acquisition that fuels international growth.
The Priceline Group Inc. rebrands to Booking Holdings Inc., aligning its corporate identity with its largest brand.